Do you think that if you have a bit of a working knowledge of Photoshop that you can take care of your business’ graphic design needs?
If you really want to portray the right image and produce a look that is aesthetically pleasing to your target audience, don’t risk or underestimate the importance of graphic design.
In short, leave graphic design to a graphic designer.
Only a real graphic designer can create the unique image that a successful business requires. An image that can attract the clients you want. Graphic designers understand all the mediums involved and how to best approach each medium, whether it be posters, business cards, envelopes, letterheads and so forth.
Lets take the example of a film-maker. He could make the best movie in the world but if the trailer and the movie posters don’t get that message across, who is going to want to watch the movie?
Before approaching a graphic designer, make sure that you have had a chance to review their past work. Choose someone that you have confidence in and whose style is appealing to you.
When you approach them about your project, be clear about what you want them to achieve. Explain your company’s background, where it is now and where you want to go with it in the future. Give him or her an image of who your ideal client is, what their needs are and how your product or service fulfils that need. What is unique about your company? – this is very important.
The graphic designer will then take these concepts and transfer them into shapes and colors. During the design process a good graphic designer will keep you informed and may offer alternative designs which then can be altered according to your feedback.
If you’re serious about achieving the best possible results in your business, design outsourcing is the right way to go. You’ll get the best results; your business will benefit from it financially and you won’t have to spend the time doing it yourself.
Click here for more great design outsourcing ideas and information. The best outsourcing reference online: http://outsourcingadvantages.org.
As you know I have long been a follower of Seth Godin and when you look at his rise to prominence it is easy to miss the real talent of the guy to see things from a different perspective. This is just another example. this is what he says
Twenty years ago, only big companies and TV stars worried about media channels.
Oprah was on TV, then she added radio. Two channels. Then a magazine.
Pepsi set out to dominate TV with their message, and billboards and vending machines. Newspapers, not so much. The media you chose to spread your message mattered. In fact, it could change what you made and how you made it. [Stop for a second and consider that... the media channel often drove the product and pricing and distribution].
Today, of course, everyone has access to a media channel. You can create a series of YouTube videos, or have a blog. You can be a big-time tweeter, or lead a significant tribe on Facebook.
Harder to grapple with is the idea that the media channel you choose changes who you are and what you do. Tom Peters gives a hundred or more speeches a year, around the world, for good money (and well earned). But this channel, this place where he can spread his message, determines what he does all day, impacts the pace of the work he does, informs all of his decisions.
Oprah lives a life that revolves around a daily TV show. Of course it would be difficult for her to write a book… that’s a life dictated by a different channel. And she’s a lapsed twitter user because it demands a different staffing and mindset than she has now.
This applies to non-celebs, to people with jobs, to entrepreneurs, to job seekers. We all spread our ideas, at least a little, and the medium you choose will change your ideas. If you only pay attention to the world when you need a new job (your channel is stamps and your message is your resume) you’ll spend your day differently than if you are leading a tribe, participating in organizations or giving local speeches all the time.
We’ve come a long way from a worker having just two channels (a resume and a few references) to having the choice of a dozen or more significant ways to spread her ideas. Choose or lose.
Just recently I had the opportunity to put my hands on “$365k Blog Traffic Formula”
I will tell you in a minute what this is all about, but first of all…
This is not one of those ebooks which you can find free on the Warrior Forum or on other sites.
If you always wondered what the blogosphere heavy hitters do to attract mountains of cash and generate massive traffic on a daily basis, then look no further.
The best feature in this 70-page printer-friendly PDF book is the actual content – 7 pro bloggers revealed the secret to their success, how they attract free traffic and where do they get it from.
And how this helps you?
Well, if you could just talk to one of these guys for a few minutes then you could learn one or two methods to better monetize your blogs by attracting more quality traffic.
What that means is this – you won’t have to pay these pro bloggers consulting fees, you don’t have to attend their seminars and you don’t even have to live the comfort of your own home.
You can actually download the book immediately and implement these traffic-getting strategies to your own blogs; that’s almost like stealing as the whole package costs only $37, one-time. That’s less than $6 per interview.
I think you will NEVER have the chance to talk with a pro blogger for $6, not even if you only had one question to ask!
What I also like about “$365k Blog Traffic Formula” is the two additional interviews included as complimentary gifts. I think these interviews alone are worth far more than the asking price, and I’m not the only one saying that.
What I don’t like about this product is that it doesn’t include an interview with my other favorite blogger [@CopyBlogger.com], but I guess you can’t please everyone, and hopefully there’ll be an add-on or version two update soon.
It’s in your best interest to put your hands on “$365k Blog Traffic Formula” today if you want to learn from the best in the field: Chris Garrett, Daniel Scocco, Darren Rowse, Jack Humphrey, Jason Katzenback, Matt Garrett, Yaro Starek http://www.maxblogpress.com/go.php?offer=pabarton&pid=32
This year for my wife and I it’s been fairly traumatic because we have had to handle her breast cancer and our elder two daughter’s weddings – my wife made the dresses while undergoing treatment. We used to watch the evening news at about 10 o’clock at night before going to bed but realized that actually the negative content of the news as reported quite often resulted in us not sleeping well. On Seth Godin’s blog this week he made a very interesting statement about news reporting and content. If we continue to allow the media to dictate our thinking then we end up believing, very often, that the sky is falling in. In reality the sky isn’t falling in. Yes there are bad things happening all over the world but that’s always been the case it’s just that we’ve become much better at global communication and in particular finding bad news. So what is the answer? Find some good news.
We voted with our feet and switched off the television. We actually kept it on and watched numerous episodes of scrubs, highly entertaining and subsequently would actually sleep at night. The world doesn’t stop because we didn’t watch the news and we learnt become much more selective about what we watch and won’t be listened to.
The death of actor Patrick Swayze has led to the detection of related spam that aims to catch out unsuspecting users.
Following the death of the Dirty Dancing and Ghost star, many malicious sites and files have been detected as being active on the web.
McAfee’s Sam Masiello claimed that with ‘another celebrity death’ comes ‘another recycled scareware tactic attempting to lure users to download malware by telling them that their PC is infected with a virus‘.
Masiello said: “Queries for information on the death of the popular actor may lead to news stories that look legitimate when returned in search results. This similar tactic of presenting a window to the user that looks very much like a legitimate Windows popup has been used many times before in various forms.
“Clearly scareware tactics are something that cybercriminals have latched onto as a popular method for malware distribution as it continues to be a recurring and evolving theme. Conficker/Downadup largely popularised scareware with its success (although it wasn’t the first to use it) and now others are riding on that popularity to re-purpose it for their own scams.”
Graham Cluley, senior technology consultant at Sophos, said: “Although the entertainment world mourns his loss, heartless hackers are taking advantage of the hot news story by creating malicious web pages that lead to fake anti-virus alerts.
“The tactic used by the cybercriminals on this occasion is the same as the one we saw after the death of Natasha Richardson and when they exploited interest amongst the public in the anniversary of the 9/11 terrorist attack last week.
“Clearly the cybercriminals are no slackers when it comes to jumping on a trending internet topic, and are more professional than ever before in spreading their fake anti-virus scams. The question is – are you being equally expert in keeping your security up-to-date and your wits about you when you surf the net?”
F-Secure’s Chu Kian further claimed that a malicious link is appearing on Google searches for Swayze’s funeral. Kian said: “Folks may think that they need to click on the ‘video’ to enable video streaming. Actually, it’s an image and clicking on it takes the user to another website that promises another video, and clicking on this video ends up with the victim unintentionally downloading a rogue anti-virus.
“Incidentally, on the first website the bottom video is an actual YouTube video that’s completely unrelated to the funeral and is not linked to malware.”
We recommend AVG’s LinkScanner programme which comes as part of it’s internet security suite and in our experience picks up this sort of thing all the time.
This video is unashamedly promoting a networking company but it is a hugely inspiring clip and one well worth watching. If you are interested then whatever you do please don’t contact them direct – contact me I’ll show you how to work with these products but not in the traditional MLM way.
Every once in a while there is a film that comes along and changes perceptions and lives. The film I’d like to talk about today is Freedom Writers by Erin Gruwell and the motion picture by Paramount.
The best films are ones where real stories are played out and this is a real story of triumph over unimaginable odds. Erin Gruwell, played by Hilary Swank, is a newly qualified secondary school teacher who gets a job in Wilson High School, Long Beach, California. She is an idealistic (i can identify with that) young teacher presented with the dregs of the school system who have been written off by the school and the local education board.
One day she intercepts a note from one of the students that pokes fun at a guy with big nose and that leads onto a passionate and often heated debate about how and why the holocaust happened and that in turn leads to the diary of Anne Frank and what started out as a hopeless class turns into a civil rights movement that is still active today – 10 years later.
For those emotionally secure people, such as myself, I found it hard to keep my emotionally secured feelings emotionally secured whilst watching this film. It was edited fantastically, shot brilliantly, acted amazingly and worked together to form a perfect whole.
There is, of course, the fact that it is an all too common issue, one which we see all too much of, to little effect. There is also the fact that the same old shootings and naive do-gooders make their respective appearances, however, the primary synopsis of the teacher trying to make herself understood, to a class trying to make themselves understood goes hand-in-hand for a movie that crescendoes and breaks the emotional barriers of the most secure people.
My friend cries at nothing. My friend sobbed in the cinema.
Watch it. Alone. Absorb. Then buy the book!
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