Creating What Matters

a better way

Your World or THE World

Seth Godin is a guy (founder of  Squidoo.com) who has the uncanny ability to ask questions that rattle around in my skull, sometimes for days, and this is no different. Who am I marketing to and for. So often I market my products or services to the world as I see it rather than the world as my potential customers see it.

Make some changes to the way you do things and see what the results are? Go and read his post and see what comes to mind. I’ll post my thoughts about what he’s triggered in me with his question this time in a few days once I’ve thought it through.

http://sethgodin.typepad.com/seths_blog/2009/05/your-world-vs-the-world.html

Remember my offer let me set up your first squidoo lens and account for free (the account is free anyway)

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